Mobile DJ Marketing
There are many great ways to go about marketing your mobile entertainment business. Which one you choose is a matter of personal preference. This article is designed to give you a new perspective on what is effective. In the spirit of Gorilla (guerrilla) marketing, these techniques will be low or no cost.I went to a wedding extravaganza in downtown San Antonio last month and it was a very impressive showcase to say the least. Being in the Mobile DJ business myself, I wondered how much a booth at an event like this would cost me. (You may be asking yourself why an established DJ would not already be participating in events like these. I will explain.) I did some research on the cost of this marketing strategy and found that the booth would cost in the range of $500-$2000 depending on the size of the booth and the features I needed. I saw three different Mobile DJ booths with beautiful displays. One particular DJ business has been successful for many years using this kind of marketing. However, it is not what I, or most Gorillaz would consider low-cost. This kind of advertising works well, but I believe that an experienced and motivated Gorilla can get the same if not better results on a much smaller budget, without the booth.
First of all, why would I pay up to $2,000 for the privilege of directly competing with three other impressive Mobile DJ businesses just a few booths down from me? I can have my own personal Wedding Extravaganza every weekend for free if I embrace Cooperative Marketing. Let me give you a fun example of this type of marketing.
What exactly is Cooperative Marketing? Cooperative Marketing is when two or more business entities pull resources to promote their product and services in a non-competitive way. Otherwise known as Fusion Marketing.
Instead of competing with the DJ booths at the Bridal Extravaganza, I decided to partner with a smaller bridal boutique. The owner of the store agreed to let me set up one of my smaller DJ systems in front of her store. I came prepared with brochures and business cards as well as a small dvd player set up to show my light show. This was also the perfect place to run a promotion to grow my opt in e-mail list.
How it works: A customer puts her name and email address on a card and drops it in a fish bowl for a later drawing. I use restaurant gift cards for my give aways. One DJ I know uses i-tunes gift cards.
It’s ok if they don’t book a wedding with you that day. You have their contact information. Send them a cool newsletter like the one you are reading now to show them all the great services you have to make their event a success.
This is a win win situation. The store benefits from the buzz of a cool DJ spinning music in front of her store, which draws more customers. The DJ gets his own mini wedding extravaganza without the competition or the $2000 price tag.