Embrace the Survey Method

The biggest challenge for any small business is finding new customers. There will always be an abundance of prospects as long as you know where and how to look.

Prospects will not fall in your lap. You have to go out and get new business. There is no way around it. They will not find you just because you have a website. That would be the virtual equivalent of prospects and customers knocking on your house door. This article will show you an effective and fun way to generate your own pool of fish.

Some entrepreneurs buy their school of prospecting fish from a data collection company, but the best pool of fish to prospect from is the one you create your self.

Today we will focus on the Survey Method. A team of Network Marketers created a health and wellness survey of only three short questions. The survey form had a place for the prospects name, phone number, and e-mail.

When Joe, the leader of this Team first heard of this method, he thought no one would ever give him their full contact information. Maybe an e-mail address and a fake phone number. He was about to get a lesson in prospecting psychology. It is human nature to accept an object that someone is handing you. It is a reflex. If you hand someone a pen and paper and ask them for their contact info, they will instinctively take the pen and paper. The key to this type of survey method is to ask them for a favor.

Joe and his team went to a college campus to try this new approach. Joe would ask students if they could spare a minute to help him with a simple three question health survey. The three questions were: Do you exercise? Do you take nutritional supplements? Do you think that improved financial health would help decrease stress in your life? The survey had lines for name, e-mail, and phone number. The team surveyed about 100 people in 30 minutes. Two days later, the team had a call party night to follow up with the people surveyed. The team discovered that over 90 percent of the contact information was valid. Lets say that only one person out of the 100 surveyed was interested in the product or business opportunity. That one new person has a referral network of his or her own. The result of one percent success could be thousands of new customers and team members over time. Not to bad for a 99% failure rate, and it only took the team 30 minutes.